Post by account_disabled on Feb 27, 2024 23:17:07 GMT -6
In the previous article we talked about the advantages of video storytelling and the reasons why it is useful for your business. We have also discovered some of the characteristics of this communication approach so used in recent years. Today we will examine three practical examples of how video storytelling is done to bring value to a company, product or service! SPOILER ALERT: It's best if you keep the tissues handy. video storytelling 1. Business: Dove's positioning Video storytelling is perfect for conveying your company's values. It is an effective tool to underline your market positioning , the way you want your business to be perceived and remembered by users. A company that produces items for the beauty sector may be tempted to revolve exclusively around the concept of a person's aesthetic value.
This means using visual content that reinforces Nigeria Phone Number the idea of beauty, such as perfectly groomed models, and claims that leverage the ego and the desire to appear. Already in 2013, Dove decided to approach the issue differently . The concept that this video conveys is powerful: there is a lot of difference between how we see ourselves and how others see us. The incredible discovery? We are more beautiful than we think! 2. Services: Living with Google Have you ever thought about the fact that there are services that "sell" themselves? On the other hand, it is very rare to see advertisements relating for example to a search engine. But a forward-thinking company like Google knows that it's important to remind users of the value of the services it offers . He knows that the unlimited number of possibilities and advantages deriving from Gmail, Maps or any other tool that he makes available for free should not be discounted.
So he made a video that very subtly shows people how Google impacts their lives . How it helps them in everyday life, how it is always available and how it can even create unexpected opportunities! 3. Products: the new perspective offered by Volvo Imagine being in Volvo's marketing department and having to invent something to sell the brand's products. It doesn't seem difficult to you, does it? After all, they are beautiful, well-made cars! True, but you're not in the marketing department of Volvo Cars: you're in the marketing department of Volvo Trucks! What can you come up with that is interesting and effective for selling trucks ? The market is completely different and much more complicated. Now that you've immersed yourself in the situation, you can step out of it and go back to examining the solution the company has found as a spectator. A series of simply incredible videos has been created to showcase individual features that make Volvo trucks great products .
This means using visual content that reinforces Nigeria Phone Number the idea of beauty, such as perfectly groomed models, and claims that leverage the ego and the desire to appear. Already in 2013, Dove decided to approach the issue differently . The concept that this video conveys is powerful: there is a lot of difference between how we see ourselves and how others see us. The incredible discovery? We are more beautiful than we think! 2. Services: Living with Google Have you ever thought about the fact that there are services that "sell" themselves? On the other hand, it is very rare to see advertisements relating for example to a search engine. But a forward-thinking company like Google knows that it's important to remind users of the value of the services it offers . He knows that the unlimited number of possibilities and advantages deriving from Gmail, Maps or any other tool that he makes available for free should not be discounted.
So he made a video that very subtly shows people how Google impacts their lives . How it helps them in everyday life, how it is always available and how it can even create unexpected opportunities! 3. Products: the new perspective offered by Volvo Imagine being in Volvo's marketing department and having to invent something to sell the brand's products. It doesn't seem difficult to you, does it? After all, they are beautiful, well-made cars! True, but you're not in the marketing department of Volvo Cars: you're in the marketing department of Volvo Trucks! What can you come up with that is interesting and effective for selling trucks ? The market is completely different and much more complicated. Now that you've immersed yourself in the situation, you can step out of it and go back to examining the solution the company has found as a spectator. A series of simply incredible videos has been created to showcase individual features that make Volvo trucks great products .
