Post by nadinenadine on Mar 4, 2024 3:05:19 GMT -6
She can wear an elegant evening dress or informal sneakers, she can enchant with a sensual neckline or enchant with a refined necklace, she can surprise with a light-hearted hairstyle or be admired with that refined chignon. Thus is the Tone of Voice , the embodiment and emanation of the brand's personality. Rich and multifaceted, it is a multifaceted and immense universe, all to be explored, all to be discovered. It can be welcoming or distant, friendly or detached. And, again, sensual, professional, friendly, formal. And it can be several things at once. Because the Tone of Voice is the character of the brand and works just like the character of people: it has a thousand facets and makes each brand unique and distinct. Table of Contents [ Close ] 1 What is Tone of Voice 2 Why it is essential to have a ToV 3 The 5 +1 characteristics of the Tone of Voice 4 How the Tone of Voice is born 5 How to define the tone of voice 6 21 examples of Tone of Voice 7 The 3 most common mistakes What is Tone of Voice The Tone of Voice is the voice with which the brand communicates , the way in which it expresses itself, says things and makes itself recognisable, distinct and distinctive. Therefore, Tone of Voice also concerns the way in which the brand maintains dialogues and relationships with people.
Whatever you do and say, Tone of Voice must be your guide . Why it is essential to have a ToV It still happens too often that companies feel the need to send messages without first understanding how to do it. How to characterize yourself and tell your story. The Tone of Voice expresses and contributes to creating the personality of the brand . And it does so in a unique, different way, making the brand immediately recognisable. Think Loan Phone Number List about human relationships: each person has their own unmistakable voice, a way of expressing themselves that is their own, uses specific linguistic inflections and accompanies words with certain gestures. All this makes that person unique and recognizable in your eyes. The same happens for brands: the Tone of Voice makes each brand unique and recognisable . And there is also an extra facet: the Tone of Voice helps you build an emotional and trusting relationship with the people you are addressing and makes your messages more convincing and persuasive .
In summary, the Tone of Voice: builds the brand and its authority makes the brand distinct and distinctive characterizes the personality of the brand communicates the character of the brand emulates the face-to-face relationship and shortens distances helps build relationships and build loyalty. The 5 +1 characteristics of the Tone of Voice The Tone of Voice must: be distinctive and characterizing describe and outline the personality traits of the brand be the result of analysis and study become a guide that marks the way whatever the brand does and says always be inclusive. (Yes, because inclusiveness does not belong exclusively to language but begins from who you are and how you express yourself). And there is a sixth character that, in my opinion, is essential for a recognizable tone of voice: it must be decisive . Decisive in the double sense that it must express itself incisively and that it must do so consistently on all communication channels.
Whatever you do and say, Tone of Voice must be your guide . Why it is essential to have a ToV It still happens too often that companies feel the need to send messages without first understanding how to do it. How to characterize yourself and tell your story. The Tone of Voice expresses and contributes to creating the personality of the brand . And it does so in a unique, different way, making the brand immediately recognisable. Think Loan Phone Number List about human relationships: each person has their own unmistakable voice, a way of expressing themselves that is their own, uses specific linguistic inflections and accompanies words with certain gestures. All this makes that person unique and recognizable in your eyes. The same happens for brands: the Tone of Voice makes each brand unique and recognisable . And there is also an extra facet: the Tone of Voice helps you build an emotional and trusting relationship with the people you are addressing and makes your messages more convincing and persuasive .
In summary, the Tone of Voice: builds the brand and its authority makes the brand distinct and distinctive characterizes the personality of the brand communicates the character of the brand emulates the face-to-face relationship and shortens distances helps build relationships and build loyalty. The 5 +1 characteristics of the Tone of Voice The Tone of Voice must: be distinctive and characterizing describe and outline the personality traits of the brand be the result of analysis and study become a guide that marks the way whatever the brand does and says always be inclusive. (Yes, because inclusiveness does not belong exclusively to language but begins from who you are and how you express yourself). And there is a sixth character that, in my opinion, is essential for a recognizable tone of voice: it must be decisive . Decisive in the double sense that it must express itself incisively and that it must do so consistently on all communication channels.
